We ❤️ Data
Happy February!
We spent all of January reading up on industry trends and 2020 reports and, after lots of sifting, we are ready to bring the most important findings straight to your inbox.
ICG Partnership
We are excited and proud to announce our partnership with ICG. See the full press release below!
Lead Generation
Did you know that you can use Facebook Messenger for your lead generation strategy? We wrote a blog with quick tips to get started.
Stats We Love
Data is our love language, so we wanted to share with you some that really caught our eye.

 

We are so excited to announce our partnership with Intercontinental Capital Group!
From Intercontinental Capital Group CMO Laura Ashley Brooks: “Part of our strategy is to communicate with borrowers on their terms. As more and more borrowers are preferring chat and text for researching loan options and following their loan progress, Botsplash provides us the platform to seamlessly provide those options.”
Full article >>

 

Lead Generation
The hidden gem of Facebook is Messenger. It is a powerful tool that, if leveraged properly, can make a huge difference in your sales funnel. Our top tips for using Facebook Messenger as a lead generation tool are:
- Utilize a combination of automaed and agent responses
- Qualify your leads with a relevant flow of questions
- Deploy click to Messenger ads for higher engagement on your paid campaigns
Ready to learn more? Read our blog to get all the details.

 

We may not be big on flowers and heart-shaped chocolates, but we do love data.💙 Our Valentine's Day gift to you is to bring some of our favorite stats that show how the pandemic has shifted digital communication.

 

Splash Zone
We worked closely with a mortgage client to learn about how Botsplash was affecting their bottom line. (Spoiler alert: it helped!) Check out all our findings in this case study!
Take me to the case study >>
 
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